In the years ahead, the world will continue to evolve digitally. With this ongoing trend, we can expect the global industrial IoT to keep growing, at least for the next five years.
According to a report, the global revenue of this industry will hit $238 billion by this year, while the annual rate will reach 13%. Along with this upward trend, the industry will also face immense competition.
A way to stand out amidst the crowd is by providing explainer videos. Serving as a versatile marketing tool, explainer videos can be implemented in almost every marketing channel, including social media, landing pages, e-commerce, etc.
We'll discuss how explainer videos matter to the IoT industry. But first, let's see how effective they are for marketing purposes.
Why Explainer Videos Matter to IoT?
Explainer videos are animated videos aimed to explain complex concepts in a more digestible format. Here, the role of animations, illustrations, typography, and other supporting visual elements play crucial roles in delivering messages.
A recent marketing report shows that 89% of marketers plan to use animation in their next marketing campaign. Meanwhile, 41% of marketers agree that using animations as a marketing tool generates effective results.
Concerning the IoT industry, let's explore how animated explainer videos can help businesses achieve their goals.
1. Providing Bite-Sized Information
One of the strongest points of explainer videos is they present information in short. This helps audiences to easily digest messages and prevents them from being overwhelmed with too much information at once.
Another strong point that IoT companies should consider is the role of visuals. There are many types of explainer videos, such as 2D, 3D, motion graphics, and screencast animations. Combining several types is also possible.
Moreover, we have to consider how audiences perceive information today. They won't spend much time just to read a block of text about an IoT product. In this case, a -minute explainer video can really save their day!
2. Demonstrating Practical Applications
In many cases, IoT solutions have a steep learning curve. With advanced features and technical skills, tech-driven solutions need helpful demonstrations to help users get the best of them.
Explainer videos excel on this matter. Especially screencast animations can help IoT businesses provide demonstrations by showcasing the real nature of their IoT solutions. Such demonstrations can also be accompanied by a narrated voiceover.
If you're planning to use animated demonstrations, there are many ways to place them. For example, you can place it in the app, FAQ section, homepage, or notification pages. Demonstrations may also be necessary if you have new updates in your product or service.
3. Supporting SEO and Online Presence
IoT companies need a solid optimization strategy to enhance their visibility on search engine results. Today, Search engines like Google prioritize video content, which can boost your site's rankings.
So, improving SEO requires video content. Explainer videos can attract more organic traffic, as they often encourage longer page visits and higher engagement rates.
On top of that, video content is also more likely to be shared on social media. In other words, explainer videos are not only informative but also potentially increase your online visibility and expand your reach to potential customers.
4. Serving as Versatile Marketing Tools
Explainer videos are incredibly versatile. You can implement them across various marketing platforms. For instance, it's highly possible to embed them on your website, post them on social media, add them to email campaigns, and even use them in presentations or at trade shows.
This versatility ensures that your IoT message remains consistent across all channels, as well as it maximizes the impact of your marketing efforts. Moreover, well-crafted videos can leave a lasting impression and a professional image.
When you successfully engage audiences, you can build stronger brand recognition and trust among your target audience. In the end, you have a higher chance of conversions, where you turn target audiences into paying customers.
5. Addressing Customer Pain Points
Explainer videos are an excellent way to directly address specific challenges and pain points that your customers face. Imagine if you have to explain technical processes in words or orally. That would be very difficult and confusing.
To create an explainer video that addresses a specific pain point, you need to conduct research. Find the most problems your customers encounter and use this information to script your explainer.
Provide a step-by-step guide or a practical demonstration of how your product, tool, or feature solves that specific problem. This type of explainer video is best incorporated in the FAQ section.
6. Onboarding New Customers
A seamless onboarding process is essential to help customers navigate your IoT product or service. Onboarding explainer videos can be provided during the initial stage to minimize confusion and ensure smooth use.
There are some excellent ways to use explainer videos for the onboarding process. For example, you can create a series of short, focused videos that cover different aspects of your product.
You need to make sure that onboarding videos are noticeable. Make sure your videos are easy for users to find, such as placing them on a homepage, in welcome emails, or within your product's user interface.
7. Engaging and Building Credibility
The combination of dynamic visuals, narration, and animation can easily capture and hold the viewer's attention. With professional explainer videos, you can build credibility as they reflect professionalism and expertise.
When viewers see that you have invested in high-quality visuals, they are more likely to trust your brand. If you are just planning to make one, invest in professional production quality. Experienced explainer production houses can help you write a clear script and make polished visuals.
Moreover, gathering engagement also helps humanize your brand. This can spark interaction by audiences, such as commenting on your content and sharing it on their online platforms. This way, you can broaden your reach and reach untapped audiences.
8. Facilitating Decision Making
For many IoT companies, one of their biggest goals is to gather as many conversions as possible. If this is also your goal, explainer videos can help in the decision-making process by providing potential customers with all the information they need.
These videos can highlight key features, benefits, and competitive advantages of your IoT solutions. In addition, they can address pain points and provide solutions to simplify the evaluation process.
One practical tip you can try is to ensure that your explainer video addresses common questions and concerns. You can also compare your product with alternatives while clearly articulating the unique value proposition.
Remember to include a call to action at the end of the video. A clear CTA is essential to guide viewers toward the next step, whether it's making a purchase, scheduling a demo, or contacting sales.
Takeaway
Explainer videos are excellent marketing tools or educational content for IoT companies. If placed and optimized properly, they can enhance online visibility, attracting more prospects and driving conversions.
In another case, explainer videos can also be engaging educational content. Whether used for onboarding new users or addressing specific FAQs, explainers can help you improve customer satisfaction in this competitive industry.
It's also important to note that choosing an explainer video company is essential to ensure high-quality outputs. Make sure you work with professionals for flawless, engaging, and high-quality explainer videos.
